BA in Product & Design Innovation

“Our driving principle was that design is neither an intellectual, nor a material matter, but simply an integral part of the material of life, necessary for each and everyone in a civilized society”

Walter Gropius, founder of the Bauhaus School

The Product Designer searches for the aesthetic perfection of the form of every product – object, to be produced while, at the same time, studies in detail, its ergonomics and functionality. He investigates and takes into consideration marketing research, construction materials and their affect on the environment, contemporary design trends, the competition, multiple applications and the construction cost, so as to create new and original products, of aesthetic and practical value.

AKTO’s facilities include a workshop, offering students the opportunity to create accurate models and technical drawings, perfecting their ideas.

The Product Designer is employed in industries and manufacturing companies for furniture, lighting, household appliances, decorative objects, toys, packaging, equipment, transportation etc. Having a high level of aesthetics and scientific knowledge for research and design, AKTO’s graduates may also be employed in a broader spectrum of fields, such as interior design advisors, customer advisors for furniture, lighting stores as well as stores for industrial products, architectural offices, even as Visual communication and Marketing advisors.

Following a personal interview and portfolio demonstration, from previous academic experience, should the work cover a broad spectrum of the Product Design syllabus, a student may be admitted to an advanced semester or year of studies and complete his/her studies through the Middlesex University programmes.

*This programme is quality assured by Middlesex University and you will receive a Middlesex award on successful completion.


This is a three year programme leading to a Bachelor of Arts Honours degree by Middlesex University. An Intensive Foundation Course may be required to enable you to enroll for the programme.

The programme aims to provide you with a unique opportunity to be involved in Product Design, within its wider perceived dimension, and through it’s presence, activities and links with industry, the market and society, to play a pioneering and crucial role in promoting the idea of good design and the need of its innovative implementation in the country and the local economy in particular.

You will engage with appropriate related theories within global, historical, contemporary and cultural settings and develop your own critical disposition in relation to Product Design. The Programme also enables you to observe, identify and solve problems, make critical and reflective judgements, develop rational and analytical skills, and an ability to generate alternatives. By introducing you to contemporary approaches related to these fields, by cultivating your engagement with a variety of issues creatively, systematically and professionally, through learning how to successfully manage your place’s demand in the new employment market and finally by helping you to develop your own pathway.

The programme combines the conceptual, theoretical and the practical and enhances your experiential activity and enquiry-based learning. It also enhances your verbal and written communication skills, and your ability to present original solutions based on international practices, aiming to develop graduates who are able to deal with a wide range of objects, related tasks and challenges of the modern era.

A range of transferable skills is incorporated into the programme, so as to assist you in achieving a successful career and constantly develop as artists and professionals. Independence of thought, originality of ideas and professionalism, are the key parameters that are enhanced through both the curriculum and the organized complementary activities that form the educational experience within the programme.

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6


In tertiary education, learning and teaching are distinguished for their gradually increasing attempts for self directed independent learning.

AKTO’s learning and teaching practices aim at developing autonomous personalities who can manage the knowledge produced. In a continuously changing professional environment, this educational commitment is of critical importance so as to secure students’ ability to remain competitive.

Art and Design studies at AKTO are based on a broad teaching and learning design. Amongst some of the teaching methods used are the following: Seminars focusing on the theory, lectures on relative topics, as well as workshops, presentations, educational excursions, competitions etc.

Teaching and Learning strategies are divided into three main categories:

Α. Projects – Seminars – Assignments – Lectures

In seminars and lectures students acquire access to notes, video projections and the required bibliography, in order to enable them to learn about all the different aspects of their discipline. Lectures contribute to absorbing basic knowledge, while seminars cultivate critical thinking and ability for multilateral communication. When necessary, extra lessons are also offered, in order to empower students’ learning.

The project briefs, which vary in number for each module and semester, include a detailed description of the requirements of a topic as well as the assessment criteria for the project.

Students’ progress is monitored through project assessment as well as various tests undertaken during seminars and lectures.

B. Additional teaching and learning methods

Knowledge and skills acquired during lectures, seminars and projects is enriched further through activities, such as visits to exhibitions, museums, factories, educational excursions, as well as participation in competitions, exhibitions of student works etc. These activities assist students in absorbing the basic concepts and experiencing their application in real life conditions.

AKTO has a long relation with the industry and the artistic community. This means that, throughout the course of their studies, they will have the opportunity to acquire updated information on important events and developments in their field.

C. Independent learning with the assistance of a supervisor

Supervisors are of vital importance to the entire programme of studies, especially during the final year leading to the Bachelor degree, during which regular meetings with a supervisor are the main teaching method used. The transition from a traditional form of learning to a more autonomous is in line with the general academic strategy of AKTO.



British Accreditation Council




Middlesex University Partner

Athens Campus

11Α Evelpidon Street (Pedion Areos)
Athens, 113 62
Tel: 210 52 30 130, Fax: 210 38 13 700

Thessaloniki Campus

38-40 26th October & Andreou Georgiou Streets
(next to MET HOTEL) Thessaloniki, 546 27
Tel: 2310 221 231, Tel/Fax: 2310 544 723

[email protected]

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