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BA in Graphic Design

“Art is an idea which found its perfect visual expression. Design is the vehicle through which this expression has become possible. Art is a noun, but design is both a noun and an adjective. Art is a product and design is a process. Design is the foundations of all arts”

Paul Rand, graphic designer

Graphic Design combines elements of visual art and typography, photographs and graphics, so as to create a message which is convincing and touching, forming the broader area of visual communication. At the same time it devises and creates an identity for the message source. The Graphic Designer is known for his artistic education, knowledge of the rules and techniques of visual communication, high level aesthetics and design abilities, deep knowledge of digital media and their applications, proper judgment and knowledge on consumer psychology, marketing and advertising.

A broad field in the employment market is open to the Graduates of the Graphic Design programme, especially in publications: newspapers, magazines, books, web design, digital manipulation of image, visual communication design, illustration, advertising, typography. At the same time, they can offer valuable services in areas very close to their discipline, such as: television, cinema, architecture, product design and photography. A Graphic Designer influences every aspect of our society. Every open community demands communication. This is advertising, identity and marketing.

Over and above the full time programme, flexible modes of study in the form of Open Learning and Distance Learning are also offered.

Following a personal interview and portfolio demonstration, from previous academic experience, should the work cover a broad spectrum of the Graphic Design syllabus, a student may be admitted to an advanced semester or year of studies and complete his/her studies through the Middlesex University programmes.

*This programme is quality assured by Middlesex University and you will receive a Middlesex award on successful completion.

 

This is a three year programme leading to a Bachelor of Arts Honours by Middlesex University. An Intensive Foundation Course may be required to enable you to enroll for the programme.

The Graphic Design programme aims to develop visual communication designers with theoretical and technical knowledge, a high artistic quality and professional parity, in order to confront every issue that arises in visual communication, within its social context.

It enables you to observe, identify and solve problems, make critical and reflective judgements, develop rational and analytical skills, and an ability to generate alternatives. The programme combines the conceptual, theoretical and the practical and enhances your experiential, activity and enquiry-based learning. Ultimately, you will be able to contribute to both the cultural development and the economic well-being of the individual and of society.

Specifically:

  • It instills you with high aesthetic perception, knowledge of the history, principles and technological developments, current international trends and skills in all forms and applications of visual communication.
  • It will allow you to engage with appropriate related theories within global, historical, contemporary and cultural settings and develop your own critical disposition in relation to your discipline.
  • It will enhance your verbal and written communication skills, and your ability to present original solutions based on international graphic design practices.
  • It will assist you in expanding ideas, evaluating and supervising various stages of a given project, develop your awareness on all printing processes and materials.
  • It will enable you to understand the broad vocational context of Graphic Design and the range of professional practices that inform it, by developing your awareness of competitive markets, the psychology of the target group, market trends both in the national and international arena.

Independence of thought, originality of ideas and professionalism, are the key parameters that are enhanced through both the curriculum and the organized complementary activities that form the educational experience within the programme.

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

 

In tertiary education, learning and teaching are distinguished for their gradually increasing attempts for self directed independent learning.

AKTO’s learning and teaching practices aim at developing autonomous personalities who can manage the knowledge produced. In a continuously changing professional environment, this educational commitment is of critical importance so as to secure students’ ability to remain competitive.

Art and Design studies at AKTO are based on a broad teaching and learning design. Amongst some of the teaching methods used are the following: Seminars focusing on the theory, lectures on relative topics, as well as workshops, presentations, educational excursions, competitions etc.

Teaching and Learning strategies are divided into three main categories:

Α. Projects – Seminars – Assignments – Lectures

In seminars and lectures students acquire access to notes, video projections and the required bibliography, in order to enable them to learn about all the different aspects of their discipline. Lectures contribute to absorbing basic knowledge, while seminars cultivate critical thinking and ability for multilateral communication. When necessary, extra lessons are also offered, in order to empower students’ learning.

The project briefs, which vary in number for each module and semester, include a detailed description of the requirements of a topic as well as the assessment criteria for the project.

Students’ progress is monitored through project assessment as well as various tests undertaken during seminars and lectures.

B. Additional teaching and learning methods

Knowledge and skills acquired during lectures, seminars and projects is enriched further through activities, such as visits to exhibitions, museums, factories, educational excursions, as well as participation in competitions, exhibitions of student works etc. These activities assist students in absorbing the basic concepts and experiencing their application in real life conditions.

AKTO has a long relation with the industry and the artistic community. This means that, throughout the course of their studies, they will have the opportunity to acquire updated information on important events and developments in their field.

C. Independent learning with the assistance of a supervisor

Supervisors are of vital importance to the entire programme of studies, especially during the final year leading to the Bachelor degree, during which regular meetings with a supervisor are the main teaching method used. The transition from a traditional form of learning to a more autonomous is in line with the general academic strategy of AKTO.

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British Accreditation Council

 

QAA

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Middlesex University Partner

Athens Campus

11Α Evelpidon Street (Pedion Areos)
Athens, 113 62
Tel: 210 52 30 130, Fax: 210 38 13 700

Thessaloniki Campus

38-40 26th October & Andreou Georgiou Streets
(next to MET HOTEL) Thessaloniki, 546 27
Tel: 2310 221 231, Tel/Fax: 2310 544 723


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