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BA in Fashion Design

“A good Fashion Designer must be an Architect for designs, sculptor for forms, painter for colour, musician for harmony and a philosopher for tone (expression)”

Cristobal Balenciaga, Fashion Designer

Fashion Designers are in a continuous search for ideas and recreation. Their intention is to draw ideas from art and create trends in fashion, through inspired design, the acquirement of a special identity, and marketing.

Graduates of the Fashion Design programme are distinguished for their creativity and high level of aesthetics, their knowledge of the media – methods and procedures for design, in a way that the human form is highlighted and the technical elements of design application are promoted. They are familiar with research and the monitoring of international fashion trends, can analyse the current market conditions and plan ways to promote their creations.

The clothing industry is especially developed and the Fashion Designer has a prominent role in it. A Fashion Designer is normally employed in Fashion studios, Haute Couture houses, as a stylist for fashion magazines, television and photographic studios. He/she is able to deal with costumes (theatre–television), fashion marketing, or be employed as a fashion editor in print, commenting on fashion and design trends. Accessories designer, collaborator in fashion magazines, fabric designer, fashion illustrator, visual merchandiser, fashion show manager, pattern design specialist in production companies, are only a few of the additional professional activities for a Fashion Designer.

Over and above the full time programme, Open Learning, a flexible mode of studies is also offered.

Following a personal interview and portfolio demonstration, from previous academic experience, should the work cover a broad spectrum of the Product Design syllabus, a student may be admitted to an advanced semester or year of studies and complete his/her studies through the Middlesex University programmes.

*This programme is quality assured by Middlesex University and you will receive a Middlesex award on successful completion.

 

Year 1

During the first year of your studies the programme offers you a global approach of Fashion and examines its connection with other areas of design, such as architecture, sculpture and fine art. On a design level, it allows you to experiment with various techniques and design methods (with mechanical means as well as with the use of a computer), studying the figure, female silhouette, poses, analogies, various body types, anatomy and movements of the human figure, as well as the illustration of garments on it (colours, textures, creases etc).

At the same time, you will be acquainted to the entire garment production procedure, through a series of technical application classes (final design, patterns, cutting, sewing). Fabrics is an important area which you will deal with in this year, and you will be acquainted to their characteristics and special traits.

Through the theoretical classes, presentations, lectures as well as through placing special emphasis on research, you will learn how fashion and style were formulated throughout the centuries – from Ancient Greece until today – and will develop your aesthetic ability. Finally, you will understand the importance and the role of a Stylist, the mechanisms of the international Fashion industry (international trends, references, influences) and generally the importance of the image in communication.

Modules

Semester 1
Historical & Cultural Issues and Creativity Development Ι Technical Issues I Drawing and Design I

Semester 2
Historical & Cultural Issues and Creativity Development ΙI Technical Issues II Fashion Design I

Year 2

In the second year of your studies you will deepen into Fashion Design, on both a technical and an aesthetic level. You will mainly focus on communication, marketing and your own promotion. You will discover the role of the contemporary designer and his relation to the market he is addressing, through the study of historical and contemporary fashion publications and advertising campaigns of the most known fashion houses.

Through specialized projects, you will discover how a designer can formulate his own style, how he “builds” on his image and how he promotes his work. You will also learn how fashion companies are set and how a clothing production unit is organized. At the same time, Elements from the international history of Fashion become influences and points of reference on your projects, while you begin to acquire a more global understanding of the role of the social – economical conditions on the development of Fashion.

On a technical level, you will fully understand how sizes and patterns arise on men’s, women’s and children’s clothing, based on the international standards, and you will develop your skills in producing clothes and accessories.

With all the above, having learned how to design, present and promote a collection, you will create – on a common topic with the rest of your class – your first personal mini collection (2-3 creations), to be presented at the Annual Fashion Show of the programme, at the end of the academic year.

Modules

Semester 3
History, Culture & Creativity I Technical Issues & Fashion Industry I Fashion Design II

Semester 4
Styling & Contemporary Design in Context Communication & Fashion Marketing I Professional Practice in Fashion Design

Year 3 (Final year of the Bachelor Degree)

Your basic tools now are the experience acquired on research, making use of your creative abilities and the multiple techniques and theoretical knowledge gained, through the modules studied. The final year of your studies is designed in such a way, so as to appropriately prepare you as professionals.

During the final year you will prepare for the design of your first complete and personal collection, selecting your own topic and concept, which will be the basis for your Main Project. Seminars on specialized topics will offer you a mature understanding of the operations of the market as well as advanced cutting techniques.

You need to work in three consecutive steps, through which you will acquire specialized knowledge and experience, of a professional level. Initially you will undertake to complete a written Dissertation (6000 words) which will explain your concept and will mention your sources of research, the methodology of design and your findings. At the same time you will submit your design proposals, in a portfolio consisting drafts and sketches as well as a brief written analysis of the design procedure you propose. The year is completed with your Main Project, where you analyse your concept, your research and the stages for the materialization of your first personal collection.

Modules

Dissertation (Professional Research in Action)
Professional Practice & Promotion (Subject)
Main Project

 

In tertiary education, learning and teaching are distinguished for their gradually increasing attempts for self directed independent learning.

AKTO’s learning and teaching practices aim at developing autonomous personalities who can manage the knowledge produced. In a continuously changing professional environment, this educational commitment is of critical importance so as to secure students’ ability to remain competitive.

Art and Design studies at AKTO are based on a broad teaching and learning design. Amongst some of the teaching methods used are the following: Seminars focusing on the theory, lectures on relative topics, as well as workshops, presentations, educational excursions, competitions etc.

Teaching and Learning strategies are divided into three main categories:

Α. Projects – Seminars – Assignments – Lectures

In seminars and lectures students acquire access to notes, video projections and the required bibliography, in order to enable them to learn about all the different aspects of their discipline. Lectures contribute to absorbing basic knowledge, while seminars cultivate critical thinking and ability for multilateral communication. When necessary, extra lessons are also offered, in order to empower students’ learning.

The project briefs, which vary in number for each module and semester, include a detailed description of the requirements of a topic as well as the assessment criteria for the project.

Students’ progress is monitored through project assessment as well as various tests undertaken during seminars and lectures.

B. Additional teaching and learning methods

Knowledge and skills acquired during lectures, seminars and projects is enriched further through activities, such as visits to exhibitions, museums, factories, educational excursions, as well as participation in competitions, exhibitions of student works etc. These activities assist students in absorbing the basic concepts and experiencing their application in real life conditions.

AKTO has a long relation with the industry and the artistic community. This means that, throughout the course of their studies, they will have the opportunity to acquire updated information on important events and developments in their field.

C. Independent learning with the assistance of a supervisor

Supervisors are of vital importance to the entire programme of studies, especially during the final year leading to the Bachelor degree, during which regular meetings with a supervisor are the main teaching method used. The transition from a traditional form of learning to a more autonomous is in line with the general academic strategy of AKTO.

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British Accreditation Council

 

QAA

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Middlesex University Partner

Athens Campus

11Α Evelpidon Street (Pedion Areos)
Athens, 113 62
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38-40 26th October & Andreou Georgiou Streets
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