Master of Arts in Design
The Master of Arts in Design is the only interdisciplinary programme in Applied Arts in Greece. It validated by Middlesex University and is in operation since 2003.
It offers designers and artists in Applied Arts, from all disciplines, the opportunity to develop, through in depth personal research of their discipline and interaction with their colleagues, in an interdisciplinary environment. A balance between specialization and interaction is achieved through detailed and composite personal projects enabling them to delve more into their specialization, as well as group projects, discussion and critical analysis of matters investigating common areas of the unified field of Design.
Its interdisciplinary character, which is the main axis of the Masters programme, is ensured through a series of modules and group activities, with emphasis on the interaction between students from different disciplines, idea exchange, the exchange of methods used, the review of values and principles and the critical investigation of common areas in Design, in the broad Urban Field.
Aims of the Programme
The programme aims to equip, in a multilateral way, creators and artists in Applied Arts, in becoming leaders in the international competitive employment environment, acquiring collaboration, management and personal development skills.
Developing student abilities in organized research, interrelating theory and applications and having a multilateral approach of design problems, able to propose innovative solutions through experimentation, is our goal.
The structure of the programme offers students the opportunity to specialize on a topic on which they base their personal research -through personal projects- at the same time developing their critical skills, in context with an interdisciplinary academic environment.
The specialization arising from the completion of the Main Project and the research stages followed may be one of the following:
Branding, Publishing, Advertising, Web Design, Visual Communication Design, Typography, Illustration.
Interior Design, Urban Design, Maritime Development, Building transformation, Conceptual Architecture, Stage design – Production design.
Industrial Product Design, Conceptual Product Design.
Advertising Photography, Fashion photography, Reportage – Street photography, Constructed Photography Reality.
2D, 3D Computer Animation, Cartoon.
Interactive television, video games, virtual reality, augmented reality.
Mixed expression techniques (with the use of 2 or more media aiming at visual communication).
Character creation, Illustration, Story board, Conceptual Art, Sequential Art.
Fashion Marketing, Visual Merchandising, Costume design.
*This programme is quality assured by Middlesex University and you will receive a Middlesex award on successful completion.
The programme aims at developing, to an advanced professional standard, the abilities and skills of the graduates in organised research, relating theory with applications as well as the multidimensional approach of Design problems, whilst proposing original solutions. In addition, it aims at developing the Design management understanding of graduates, through approaching related topics.
A graduate of the Master of Arts programme is empowered, with regards to the elements that comprise his specialisation, in a critical and multidimensional way. The graduate is “upgraded” not because he learned more ABOUT his specialisation, but because he understands and can do more WITH his specialisation.
The programme aims at producing informed graduates, with regards to visual approaches in various matters (e.g. synthesis, aesthetics, communication, management etc) from other Design specialisations. Graduates are more effective and flexible in their activities, through the complex Design employment market. It is based on its interdisciplinary nature, aims at graduates who can perceive design in a broader sense and are able to deal with more complex design issues, having received and practically applied information from different design disciplines.
The programme can be completed in three different modes of study:
Full Time | One year full time – 12 month duration
Attendance required is three afternoons per week during the winter semester, two afternoons per week during the spring semester, and personal meetings with your supervisor for the completion of your Main Project during the summer semester.
Part Time | Two year – 21 months duration
Attendance required is the same as the full time option with regards to modules followed, however double time is given to complete your projects. In this case, one graduates one year later, in relation to the full time mode.
Distance Learning Mode | Two year – 21 months duratio
Attendance during the first year demands arrival to Athens once per month (days: Friday, Saturday and Sunday). During the second year the completion of the Main Project can be done from your place of residence. When a trip to Athens is required, it is arranged between you and your supervisor.
This module aims to equip you with expertise on theoretical issues in Art & Design. It develops your critical ability in different Art & Design practices, by considering design in its wider social context and in relation to a range of stakeholders. In this vein, the main goal of the module is to encourage you to explore theoretical issues in relation to your own work and to undertake further critical study.
- Critical overview of key features of theory in design and their relation to social issues.
- Art and Design research in the public sphere, critical overview of research practices and methodologies.
- Aesthetics, Design thinking and visual culture.
- Critical overview of collective movements in Art & Design.
- Art, Design, Media philosophy and theory.
- Audiences’ participation and interactivity.
- Concept formation.
- Design ethics, and the role of the user.
New Media – Research & Design
This module aims to provide you with high level skills for in depth investigation of topics that deal with the philosophy and use of the technology in Design as a medium of creativity. Your knowledge will be expanded through the reports on the image of the City and the Post-City and issues such as human values in relation to technology as well as its influence on contemporary society will be analysed. The goal of the module is to enable you to deal with real life projects where, through teamwork and interdisciplinary practice, you will be required to provide solutions.
- Theory of Technology in Design, in all forms of related creativity, in its complete procedure, with the presentation of and commenting on the works of designers.
- Osmosis of various forms of creativity and design, due to the development of technology, resulting in a new form of creativity, known as hybrid.
- Advanced group research, on the development of technology in various areas of creative expression.
- Development of methodologies for research, presentation, communication skills, expression and text structure.
This module, in collaboration with module MA111, aims to develop the framework for the final formulation of your research topic and challenge your awareness of research relevance, which is imprinted on your research proposition report of the first semester. The processing and, when necessary, the review of the initial research topic and the methodology to be adopted, are required. The module aims to promote the cultivation of an interdisciplinary approach to the subject and establishes the foundations for the following stage, which is Research Development. The module aims at further enhancing your communication skills and in the creative application of combined presentation methods. It will also develop your notion of professionalism in that field beyond the limits of your discipline.
- Approach of the Urban Field as a system within which Design operates in its complete process, in other words: investigation-analysis-synthesis-result.
- Mapping the contents and process of any design discipline on the city and its image. The structured urban space is dealt with, as a type of an “observation workshop”, where the identification of numerous Design problems –irrespective of the specialisation– is enabled through comparative approaches and interesting ideas are developed for their resolution.
- Specification of the research topic and aims, justification for the selection and correlation with information sources. Peculiarities and limitations of the design research.
- Research structure and processing of its findings.
- Professional presentation, communication, expression and text structure methods.
This module aims to develop your knowledge on design management issues. It will establish a comprehensive understanding of design practices and contemporary managerial theories, by considering design as a strategic tool of the organisational processes. As you are students from different backgrounds you will be qualified to think of design as a problem solving ability within the complex environments of organisations and the increasingly globalised marketplace. You will also be encouraged and equipped to develop critical skills and attitudes that will enable you to undertake further study in several fields of design practice so as to pursue a successful career.
- Introduction to Design and Branding Strategy and Innovation.
- Review of Management Theory and its component concepts.
- Issues of Creativity and Innovation.
- Organizational models, background rationale and application paradigms.
- Fundamental concepts and methodology of Business Strategy (eg. SWOT Analysis, PERT etc).
- The role and position of design within complex organizations.
- Issues of Human Resource Management.
- The designer’s task/ role/ model within a strategic content.
- Introduction to Marketing Theory.
- Introduction to User Centred Design and Inclusive Design Issues.
This module aims at advancing your skills for the development of the research and action plan of your final report, on which a research proposition has been formulated in the previous semester. The module aims to develop your competence in undertaking advanced research in depth and breadth, in using appropriate resources and methodology effectively, as well as in selecting, analysing, evaluating, organizing and presenting research findings. The module also aims to enhance your professional responsibility and self-managerial skills.
- Introduction to principles of the research process in Art and Design.
- Overview of art and design research methods.
- Evaluation – Analysis – Interpretation.
- Concept formation for the research.
- Analysis based on a theoretical model.
- Critical reading and evaluation of textual information.
- Visual research and development of design ideas.
- Visual research methodologies.
- Managing the research process.
- Managing the archives of the research material.
- Ethical issues in design research.
The Main Project is the topic you will have proposed at the beginning of the academic year. It is the third last phase of individual research and combines all of your accumulated experience from the entire programme, with the selection of the strategy and methodology of design, in a way that will satisfy the requirements and achieve the aims of the programme, while fulfilling the criteria for the acquirement of the Master of Arts in Design degree. This means that the core aim of the Main Project is expected, among others, to reflect your professional efficiency, social awareness and be integrated within a broader social, economical and cultural context.