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MA in Digital Design & Interactive Applications

Master of Arts in Design

The MA in Digital Design & Interactive Applications course, being one of the very few of its kind in Greece, is unique in providing postgraduate training for artists, designers and professionals, from a digital perspective, responding to the need for postgraduate education in digital interactive technologies applied to Design. It applies to graduates such as Web Designers, Game Developers, Application Designers, Graphic Designers, Product Designers, Programmers, Animators, Photographers, Media Studies as well as graduates of Engineering, Fine Art, Advertising, Communication, Business, Marketing, Management, who are inspired by Digital Design, communication, creativity, experimentation and new technologies.

This innovative course explores the philosophy and practices of Digital Design and the New Media, and examines digital technologies and channels as well as design, communication and advertising platforms, such as: Social Media / Web Design / Mobile Application / Game Design and Digital Video.

Aims of the Programme

The MA in Digital Design & Interactive Applications aims at developing, to an advanced professional standard, the abilities and skills of the graduates in Digital Design, making them capable to propose high quality original solutions. Through organised research, relating theory with technological exploration as well as a multidimensional approach of Digital Design, graduates will acquire the required knowledge and skills so as to be able to formulate a strategy, as well as produce specialized digital interactive content.

Programme structure

Keeping in mind the vast developments in Digital technologies and their influence in everyday life, the programme is structured in a way that connects Digital Design with broader professional areas such as Communication, Advertising – promotion for products or services, entertainment etc. Its structure and content allow students to extend their boundaries and develop their theoretical understanding and practical skills on managing the new opportunities offered by Digital Design.

The modules taught enable students to undertake critical analysis, experimentation, research, technological and creative exploration, developing informed graduates, with the skills required to produce specialized digital interactive content.

Some of the topics explored in the MA in Digital Design & Interactive Applications programme are:

    1. Digital aesthetics
    2. Digital culture
    3. Visual & Augmented reality
    4. Design Ethics και Digital Synesthesia
    5. User Experience (Ux) Design
    6. User Interface (Ui)
    7. Web Design
    8. Mobile application design
    9. Game Design
    10. Online Services και Social Media
    11. Digital Design Management

*This programme is quality assured by Middlesex University and you will receive a Middlesex award on successful completion.

 

Semester 1

Research Theories & Methodologies (20 Credits)
This module aims to equip you with expertise on conceptual issues of design and explore a range of research theories and methodologies, forming the foundations for further research that you will undertake in the programme. You will be acquainted with concepts such as Digital aesthetics, Digital culture, Visual & Augmented reality, Design Ethics and Digital Synesthesia. As such, you will be able to recognise Design’s in its wider social context and develop your critical ability in Digital Design philosophy and practice.

User Experience and Creative Practice (20 Credits)
This module aims at exploring User Experience (UX) Design and the structural, informational, psychological and emotional aspects of what makes a successful user interface, in relation to cutting-edge technologies, whether it’s website or mobile application. You will explore relative activities (design, prototyping, production and testing techniques) through communication and creative expression, while you will also have the opportunity to incorporate aesthetics and creative practice in User Interface (UI) Design. The main aim of this module is to acquire the knowledge and skills that will enable you to develop successful interactive interfaces.

Corporate Interactive Design (20 Credits)
This module examines the multidisciplinary nature of design, the advances in digital technologies and the new media, as well as the role of interactive design in the corporate world. It gives you the opportunity to expand your knowledge and skills on Web design, Mobile application design, Game design, online services and social media, leading you to the design and testing of an interactive application. The goal of this module is to enable you to deal with real life corporate design projects, where you will be required to provide innovative solutions.

Semester 2

Research Project (40 Credits)
The aim of this module is to compile a written Research Project (5,000-8,000 words). It aims to develop your competence in undertaking advanced research in depth and breadth, in using appropriate resources and methodology effectively, as well as in selecting, analysing, evaluating, organizing and presenting research findings. In the next semester, you will develop your research further, substantiating your Main Project on a theoretical and design level.

Digital Design Management (20 Credits)
This module aims to develop your knowledge on general management issues, by considering design as a strategic tool of the organisational processes. It will establish a comprehensive understanding of contemporary managerial theories, such as the fundamental concepts and methodology of Business Strategy (eg. SWOT Analysis, PEST etc), HR management, design strategy & innovation, Project Management, team building, Digital Marketing theory. The main goal of this module is to develop your knowledge of management issues, so as to pursue a successful career.

Semester 3

Main Project (60 Credits)
The Main Project is the last phase of your individual research and combines all of your accumulated experience from the entire programme, leading to a final creative outcome. This means that the core aim of the Main Project is expected, among others, to reflect your professional efficiency, and satisfies the criteria for acquiring this postgraduate award.

It includes:

  1. The design / technical part.
  2. Extended research.
  3. The written part, where the theoretical context of the project is presented, the technical part is described
    in detail and design choices are justified.

The programme can be completed in three different modes of study:

Full Time | One year full time – 12 month duration
Attendance required is three afternoons per week during the winter semester, two afternoons per week during the spring semester, and personal meetings with your supervisor for the completion of your Main Project during the summer semester.

Part Time | Two year – 21 months duration
Attendance required is the same as the full time option with regards to modules followed, however double time is given to complete your projects. In this case, one graduates one year later, in relation to the full time mode.

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British Accreditation Council

 

QAA

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Middlesex University Partner

Athens Campus

11Α Evelpidon Street (Pedion Areos)
Athens, 113 62
Tel: 210 52 30 130, Fax: 210 38 13 700

Thessaloniki Campus

38-40 26th October & Andreou Georgiou Streets
(next to MET HOTEL) Thessaloniki, 546 27
Tel: 2310 221 231, Tel/Fax: 2310 544 723


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