Marketing

Marketing

In line with our philosophy for continuous development, AKTO introduces the two year vocational training programmes – IEK to its programmes of study, covering almost all the educational levels in Applied and Fine Arts, Design and Media. The vocational studies programmes – IEK offer greater flexibility both in attendance and fees, with the status and credibility of AKTO – the most specialized educational institution in Art & Design in Greece.

Philosophy of the programme

A Marketer can analyse, comprehend and communicate the marketing and advertising problem, having acquired marketing and research knowledge. He contributes to the communication strategy design of the product or service to be advertised, having the required knowledge of consumer behavior, while at the same time contributes to the creation and materialization of the appropriate advertising messages and the selection and use of the appropriate advertising media and tools.

The subjects taught during your studies, are the following:

Business Management, Law, Economics, Statistics, General Logistics, Marketing, Business Economics, Business Communication, Public Relations, Marketing Research, Advertising – Advertising media, Sales Design, Consumer Behavior, Strategy and Marketing Plan, Marketing Management, Industrial Marketing, International Marketing, Service Marketing, Financial Management.

Certificate

Upon successful completion of the two year cycle of studies, graduates are awarded the Vocational Studies Certificate, giving them the right to take part in the certification examinations undertaken by E.O.P.P.E.P. (National Organisation for the Certification of Qualifications & Vocational Guidance) leading to the Vocational Diploma. With the acquirement of a recognized diploma, the graduate is able to participate in competitions announced by ASEP.

Graduates of all I.E.K. in Greece, public and private, can equally participate in the examinations by E.O.P.P.E.P., both on a theoretical and practical level. The Vocational Training Certificates issued by private I.E.K. are, in all aspects, equal to those issued by the public I.E.K.

Employment

Graduates of the Marketing Vocational Training programme, can develop a career in companies from both the public and private sector, in advertising companies and mass media, production companies, banks and relative organizations. With the knowledge acquired, a graduate can also be employed in the Creative or Customer Service department of Advertising companies, as an executive in a Public Relations company, as well as in studios and television and cinema production companies.

Academic development

Graduates of this specialization are able, should they wish to do so, may continue their studies, following the submission of a portfolio, and be accepted in an advanced semester or year of studies in the Marketing & Advertising programme of our College, to a Bachelor of Arts Honours Degree level, validated by Middlesex University.

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British Accreditation Council

 

QAA

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Athens Campus

11Α Evelpidon Street (Pedion Areos)
Athens, 113 62
Tel: 210 52 30 130, Fax: 210 38 13 700

Thessaloniki Campus

38-40 26th October & Andreou Georgiou Streets
(next to MET HOTEL) Thessaloniki, 546 27
Tel: 2310 221 231, Tel/Fax: 2310 544 723


information@aktocollege.gr