The “digital era” is now a reality. Intense access and use of digital media and services have changed the way in which consumers communicate, are informed and interact with brands, products, services and companies. At the same time, this is increasing opportunities and challenges for contemporary entrepreneurs, marketers, content creators, students and those seeking for their next professional step.
The Digital & Social Media Marketing programme, of 80 hrs total duration, introduces students to the principles and techniques of digital marketing and social media. It offers foundational knowledge and skills on the use of various digital formats, channels and platforms for communication and advertising, such as search, social, augmented reality, display, mobile, video, content & native, online PR, email etc and the way they collaborate with other marketing and promotion channels, such as TV, radio, outdoor, prints, events etc.
This programme aims to provide complete training, both with regards to the theory, as well as the techniques, methods and tools. Using a hands-on approach, it is mainly based on case studies, on the most contemporary strategies for digital, social media & performance marketing, including computer practice through workshops taking place at the AKTO Computer Labs. Participants will have the opportunity to actively take part in workshops and practical exercises, both individually and in groups.
Upon completion of the programme, participants will be equipped with the knowledge, skills and tools, so as to be able to design a strategy for digital & social media marketing, coordinate a promotion in the digital environment, materialize and assess digital marketing, social media and online campaigns for a product or service. As such, they will have the complete foundations to be in a position to adequately respond to the new conditions and demands of the employment market, and will be equipped with knowledge on digital marketing & business.
The schedule is developed in two afternoon meetings, of 6 hrs total duration per week, leading to a certificate of attendance (AKTO Training / Lifelong learning Center / Level 2) certified by the Greek Ministry of Education – National Organisation for the Certification of Qualifications & Vocational Guidance (E.O.P.P.E.P.).